Anxiety in Advertising

Anxiety in Advertising

“Anxiety”- In an article published by The Drum one of the reputable media publications, there was a shocking fact which is that “over a third of marketing professionals are driven to anxiety through work”

Due to the creative nature of the marketing industry, people are usually under external and self-imposed pressure to showcase their imaginations, passions and creative thinking abilities. Clients want results and it’s up to marketers to delivery upon those needs which may vary from website design, branding, digital marketing, PR etc. however some of the deliverables  may rely on factors that the marketers do not have control over. For example, a business may have the best communications strategy, branding and social media however if the product is not up scratch in comparison to competitors the marketing efforts may not be as effective in terms of driving sales.

Marketers are at the forefront of pushing brands to potential customers however due to the aforementioned factors, there are many aspects out of their control which means that some marketing efforts will not always breed success. It’s common for marketers to believe that the success of a client’s business is in their hands, this is not the case however if consider there are many elements of a success business and marketing is only a part of that.

Social media has also become a source of anxiety for marketers due to the sensitivity of the content being published and the lack of policing from the media owners; if you are social media manager for a brand this is always on your mind when publishing content.

Lee Biggins, founder and managing director of CV Library, said: “While mental health is something we are beginning to talk more about across the UK, it’s clear that there’s still more that needs to be done to help those affected – especially in the workplace. It’s sad to learn that over a third of marketing professionals are suffering from depression and/or anxiety, and that this is having such a negative impact on their ability to do their job.

Do you sometimes feel anxious when you launch a big budget campaign for a client or for your business? I think a lot of people do, so don’t beat yourself up!












By |2018-09-18T11:38:14+01:00September 18th, 2018|Uncategorized|0 Comments

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