The Voice Search Era

The likes of Apple, Baidu, Facebook, Samsung and Microsoft have all adopted voice-controlled assistants in their latest smart phones with the most prominent one being Siri by Apple. Beyond that you have the likes of Amazon and Google constantly improving their voice search devices such as Echo and Google Home. This drastically changes the way…

Anxiety in Advertising

“Anxiety”- In an article published by The Drum one of the reputable media publications, there was a shocking fact which is that “over a third of marketing professionals are driven to anxiety through work” Due to the creative nature of the marketing industry, people are usually under external and self-imposed pressure to showcase their imaginations,…