How are businesses going to be advertising in 2021?
So many things changed last year. We couldn’t go to the pub with our mates, FOFYM (fear of forgetting your mask) became real, and coughing in public is now a surefire way to gain pariah status.
But what about advertising? What’s important to consumers has changed a lot. The way they expect to experience and consume content has also shifted. In the beginning, there was print. Then there was TV advertising. Now? Well, the possibilities feel kind of endless.
With that in mind, let’s take a look at some advertising predictions for the year ahead.
Make the most of mobile.
Most of us have spent most of 2020 spending a little* (*A LOT) more time on our phones. Scrolling through Instagram, browsing e-commerce or reading the news - you name it, chances are your phone can do it.
More companies are taking on the story format of advertising, usually adding swipe-up links for almost immediate access to their product or services. Influencers continue to dominate the social media platforms, producing at-home content for large ad campaigns.
This year, it’s expected that mobile advertising will continue to grow, with businesses being able to design their own filters and add links to their posts. In-game advertising is also a hot market. If you’ve ever sat whiling away the hours playing Candy Crush, you’ll have seen the pop-up ads for the latest apps similar to the ones you’re playing. It’s no coincidence. It’s digital marketing.
Video might have killed the radio star, but it’ll make a great ad.
We’ve talked about the importance of video content before. And trust us when we say, it shows no sign of slowing down. The form may have changed slightly, but the principles stay the same. Audiences want to watch.
Live streams and short-form video are predicted to reign supreme over longer form, more traditional ads. Live streams allow viewers a bit more of an organic ‘behind the scenes’ feel. Tik-Tok and Instagram reels have made it easier than ever to quickly make and consume content, much to the delight of users of the platforms who can get their fix easily.
Customisation is key.
Have you ever hopped on your phone and the thing you were just talking about appears on an ad two minutes later? Well, that’s not by chance. Not to get too ‘1984’ about it, but clever digital marketers are constantly building a picture of your likes and dislikes.
It’s not enough to send out blanket emails to your customers anymore. People are looking for that personal touch. If you can show them that you understand their needs and their interests, they’re more likely to engage with the content you’re presenting them with.
Some businesses may even go one step further in 2021. Combining this personalised approach with video content can make for a tailored, highly-specific service. This will go a long way to securing customers who want to embrace your brand.
No matter how and where you consume content, advertising is hard to avoid. Whether you’re reading the paper, scrolling social media, or watching YouTube, you can’t miss it.
At Bobble Digital, we’re excited to see the direction advertising goes in 2021. To talk to us about stepping into the arena and improving your own digital marketing, get in touch with us now.