Bobble Bitesize Networking Launch

Here are some of our highlights from our Bobble Bitesize Networking Event at WiZU Workspace. The event was set up to allow professionals to Network, Eat our Amazing Samosas and learn something valuable about Digital Marketing.   Our Launch Event discussed at 15min talk on Smarter Social Media Campaigns, which covered: Audience Profiling Campaign Structure…

What is Strategy?

Last Friday I had the pleasure of delivering a Strategy Lecture at Leeds Trinity University. This was my 2nd lecture at the university on the same topic and the focus was to ensure that the students walked away from the lecture with a better understanding on business and marketing strategy. Initial feedback was great and…

The Voice Search Era

The likes of Apple, Baidu, Facebook, Samsung and Microsoft have all adopted voice-controlled assistants in their latest smart phones with the most prominent one being Siri by Apple. Beyond that you have the likes of Amazon and Google constantly improving their voice search devices such as Echo and Google Home. This drastically changes the way…

Anxiety in Advertising

“Anxiety”- In an article published by The Drum one of the reputable media publications, there was a shocking fact which is that “over a third of marketing professionals are driven to anxiety through work” Due to the creative nature of the marketing industry, people are usually under external and self-imposed pressure to showcase their imaginations,…