Objectives & Key Challenges
The objectives included brand development- including the logo, website design and built, and the digital marketing plan to drive new recovery contracts with Insurance companies and Fleet Dealers.
The recovery industry is very competitive industry therefore we needed to differentiate KD Bros amongst the other major players in the market.
The budget levels were limited given that the business has been heavily traditional in its marketing activities. However, with our strategy we managed to convince the client to engage in digital lead generation targeting the B2B sector for auto recovery.
Utilising our 3rd party analytics platforms and data we were able to develop audience profiles of a potential KD Bros – this included Fleet Dealers, Van Hire Companies and Insurance Firms.
The strategic approach enabled us to carefully select the appropriate channels to deliver on the objectives. These channels included, Paid Social, Google PPC and SEO to ensure that were capturing the correct audience and crucially at the time when they are most engaged.
We aimed to developing a website and branding that would complement the digital activity and ensure that the User Experience was optimal for delivering lead generation.
We delivered a logo and brand which was well received pre and post focus groups studies.
The website became a lead gen magnet with the structure enabling users to consume large amounts of information is short space of time.
58 signs ups were delivered in the first month with a strong conversion rate whilst the contracts can generate a lifetime value of income upwards of £20,000
Through our analytics measurement and attribution, we were able to provide accurate ROI and channel mix performance figures.
Organic traffic increased significantly as result of the marketing activity, with SEO seeing several keywords performing strongly against top competitors.
which is a strong reflection upon the quality of leads generated
as the ROI was strong to justify to continuous spend on media
Core Channel Mix ££