Native & Content based advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.

Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive

It exposes the reader to advertising content without sticking out like a sore thumb.

What is the difference between Native & Content?

Let’s put in the simplest of terms. Native advertising is like going on a date. Content marketing is like being in a relationship:

The Date:

Picture this, you’ve recently connected with someone great on online or at a recent party. You want to romance them, so you’ve focused on a specific night with a selected person at a particular place. A date is all about the context of ambiance: the right restaurant, the appropriate wine, the perfect appetizer. In advertising terms, it highly targeted. It is about the sell. Very much like a date, you can wine and dine your customer in an immediate and time-boxed way. However, native advertising is just the beginning. It may or may not result in a deeper, more meaningful relationship.

The Relationship:

Meanwhile, content marketing is not a single asset or tactic, it is a discipline and a mindset. It is deliberate, cultivated, and about the long game. Content marketing is when all your content tactics (perhaps, including native advertising) coalesce to become something larger. Just as meaningful relationships need to be nurtured with thoughtfulness and a vision for a shared future together, content marketing is an approach that enables you to connect with consumers on a deeper, more committed level for the long-term.

Native & Content Example:

Native ads appear in our social feeds, or in the bottom of websites that you visit.

Content ads appear as articles on key websites or as recommended articles on social apps.

Per per

Search engine

Paid & organic
social media



Native &


Affiliates &

Digital TV
& radio

Digital out
of home

mobile app