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Display has changed drastically over the past few days and gone are the days of buying ad space on a publication’s homepage for fixed amount of time. Programmatic display marketing is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.
Our Approach to Display
Insights and media activations fuelled by the single most powerful data set in advertising – search. By leveraging our unique 1st party data set and semantic understanding of search data to identify users that are in market for your product or service.
We maximise campaign performance and capture users with cost efficient display formats to drive lands, leads and generate sales. We can also use more impactful formats with the Rich Media Formats which includes a homepage takeover for maximum visibility.
Targeting is important however the messaging in your ads needs to be tailored to the audience hence we provide a complete solution in terms of creative execution. Our in-house design team will bring to life all creative ideas through formats such as banners, videos, homepage takeovers to ensure that the campaign is memorable to the end user.
As the ads go live, we strive to continually test our thinking by optimising the campaign and developing new ideas to ensure that we are driving the best results for you. Our reporting platform enables us to spot trends quickly and adjust ensure that the success of the campaign.
Retargeting is an excellent way to target users who have already visited your website to encourage them to return and complete an action. Our retargeting strategy is very segmented to ensure that we can reach users with the right message based on their likelihood of becoming a customer.
Whilst our rich reporting is prevalent across all our digital channels, it is more so important for programmatic display to ensure that our clients are getting the best visibility across publishers. We use 3rd party tracking tools such as DoubleClick, Response Tap & Appsflyer to ensure that we can attribute the correct value to each media channel.