Display has changed drastically over the past few days and gone are the days of buying ad space on a publication’s homepage for fixed amount of time. Programmatic display marketing is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.

As an official Google Partner Agency, we are acknowledged as a well trusted marketing partner by Google. When you work with us, you’re getting unrivalled levels of expertise from marketers that have proven track record of helping business achieve online success

Our Approach to Display

Insights and media activations fuelled by the single most powerful data set in advertising – search. By leveraging our unique 1st party data set and semantic understanding of search data to identify users that are in market for your product or service.

We maximise campaign performance and capture users with cost efficient display formats to drive lands, leads and generate sales. We can also use more impactful formats with the Rich Media Formats which includes a homepage takeover for maximum visibility.

Display Features

Creative Execution

Targeting is important however the messaging in your ads needs to be tailored to the audience hence we provide a complete solution in terms of creative execution. Our in-house design team will bring to life all creative ideas through formats such as banners, videos, homepage takeovers to ensure that the campaign is memorable to the end user.

Refinement

As the ads go live, we strive to continually test our thinking by optimising the campaign and developing new ideas to ensure that we are driving the best results for you. Our reporting platform enables us to spot trends quickly and adjust ensure that the success of the campaign.

Retargeting

Retargeting is an excellent way to target users who have already visited your website to encourage them to return and complete an action. Our retargeting strategy is very segmented to ensure that we can reach users with the right message based on their likelihood of becoming a customer.

Reporting

Whilst our rich reporting is prevalent across all our digital channels, it is more so important for programmatic display to ensure that our clients are getting the best visibility across publishers. We use 3rd party tracking tools such as DoubleClick, Response Tap & Appsflyer to ensure that we can attribute the correct value to each media channel.

Per per
click

Search engine
optimisation
(SEO)

Paid & organic
social media

Online
display

Video
campaigns

Native &
content

Email
marketing

Affiliates &
partnerships

Digital TV
& radio

Digital out
of home

yboo
mobile app

Bloomin
Yorkshire

Together
Health

We can help with

Getting your business or organization online

Help and support with developing your existing online marketing and presence

If your online results have not delivered so far

Get in touch click here to contact bobble digital