Social Media as a B2B Lead Generation Tool

Social Media as a B2B Lead Generation Tool

You may have been following our Social posts this week where we gave some top tips on how to use Social Media as a ready made B2B lead generation tool. Here is why you should make Social Lead Gen part of your core strategy for new business.

The ability to generate a high number of quality leads is essential for any business especially in the B2B sector. Therefore, if you are looking for new ways to improve your lead generation efforts then look no further than social media. Despite the exponential growth of platforms such as LinkedIn, Facebook, Instagram and Twitter; some businesses remain sceptical of its effectiveness.

At Bobble Digital we have been able to effectively use Social Media as a tool to generate leads for ourselves and our clients. Here are some of the useful techniques we have been able to apply:

• Utilise the data capture forms within the platforms – this enables users to give you their information without leaving the social platform or going to your website.

• Apply the detailed targeting when using paid/promoted posts, avoid being lured into the standard boosted posts and create paid for ads in the ad platforms. Promoting your content with a clear Call to Action will ensure that your business reaches more than just your followers.

• Offer incentives for using your product/service, for example at Bobble Digital we offer a Free Marketing Audit for all potential clients.

Client Case Study: Car Leasing/Sales

The business in question is a local Car Leasing/Sales business which specialises in providing cost effective car leasing solutions for businesses in Yorkshire.

Key Challenges:

The business had stagnated in terms of lead generation pipelines and were mostly relying on referrals and cold calling for leads. However, in order to grow the business needed to re-think their marketing proposition and that’s where Bobble Digital became involved.

Our Approach:

We understood the problem that the client had, and it was apparent that this was a congested market therefore for any marketing to work; the proposition also needed to be adapted to stay ahead of the competition.

The client developed an attractive USP, which was offering a Zero Admin Fee service. We then developed a Social Media strategy focused on driving leads on Facebook/Instagram/Twitter and LinkedIn using that message. We made use of Demographic, Work, Interest and Behavioural data to build audience profiles of potential customers to target.

The user experience was a key element as none of the campaign activity drove users to the client website, but rather focused on driving leads through the in-platform data capture forms which meant that potential customers could easily submit their details within the social platform.

Results

The results were astounding with leads delivered for as little as £10 per Lead at a lead conversation rate of 20%. This meant that the client could generate a sale for a every £50 spent on marketing activity whilst generating an average of £500 revenue per sale resulting in a Return on Investment of £9 for every £1 spent.

Key Takeout

If your sales and marketing team are looking for ways to improve their lead generation efforts, then look no further than social media. It is the fasted growing digital marketing channel,and it can help your business grow.

If you would like to know more about social lead gen, the please get in contact with one our team as : media@bobbledigital.com or call 0113 468 3902

Thank you for reading.

By |August 3rd, 2018|Uncategorized|