Social media: The Meteoric Rise
Social media has exploded into a supernova of popularity. With the average social media user spending roughly two and half hours per day across the various platforms, it’s becoming increasingly important for businesses to utilise this growing phenomenon.
So why has social media grown so much in popularity? And why should we care?
Why Has It Grown So Quickly?
There are endless reasons as to why social media has become the global sensation it is today, both from a personal and professional standpoint. Take a look at the benefits that we think are at the top of the list.
We live in a society where nearly everything costs something. If you’re not paying for the product, you are the product - isn’t that how the saying goes? It’s essential for your business to network, whether that’s to gain insight from experts, find new clients, hire new staff, or even learn from mistakes. And of course, we can't do any of that without communicating with others. Social media enables us to do this locally and globally.
Before social media, people would pick up the phone to get the answers they needed. Today? People turn to social media. For example; if you need to speak to a potential investor who lives abroad, you’re not going to pay to do that via telephone when you can Skype or go online for free.
The fact that many social media services are free of charge sparks a huge amount of attraction for the average consumer. It’s very rare that we get something for nothing.
This can be interpreted in several ways. It’s a universal industry in that it’s literally worldwide: people can access information and communicate with people from all over the world, without leaving the comfort of their own homes.
According to Ourworlddata, out of the 7.7 billion people in the world, at least 3.5 billion people are online. The doors have been opened for long-distance families, global franchises, and many other worldwide enterprises and ventures.
It’s also universal in its audience. The huge variety in social media services means that there’s something for everyone online.
Ourworlddata further states that 73% of users under the age of 25 use Snapchat, while only 3% of users are over 65. However, nearly two thirds of 50-64 year olds use Facebook, with 43% of the Facebook community being over 65.
The statistics vary from platform to platform, depending on age, gender, interests - the list goes on. But the fact is that there are very few sections of society which are not occupied by one social media service or other.
From entertainment to information, social media has branched out across all industries. People can experience all sorts of activities on their screens: news, games, shopping, reading, and exams being just a handful of examples. We're a consumer society, and social media ensures that no appetite is left insatiated.
The COVID Age
With the rise of COVID-19 has come a change in lifestyle, both in our work and private lives. Guidelines to work and stay at home have significantly restricted face-to-face communication. But, as with any challenge, we come up with ways to adapt and learn.
This can be seen most clearly through the world’s new favourite networking platform: Zoom (other platforms are available). BusinessofApps quotes that the number of daily Zoom meetings rose by 290 million between December 2019 and April 2020.
At the moment, many of us are unable to meet each other in person, but social media has kept us connected. We’re still able to share information, learn from, and communicate with, one another. Ultimately, businesses can keep on running and you can keep on networking, meeting, strategising, marketing, and so much more.
So should you adapt?
Short answer? Yes.
There are so many benefits to utilising social media platforms as a means to boost your business. You can read what clients are saying about your business for one. What do they like? What could be done better? You can read client reviews and opinions about your competitors. You can use it to market new campaigns, ideas, and products. Social media allows your business to reach the entire world from your kitchen table.
Join the trend
If you want to learn more about the benefits of social media in business, or you want some experts in the field to help boost your business’s social media presence, then contact Bobble Digital today. The world is waiting for you.