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Force24 Cookies & Tracking
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on
this website. The cookies are named below:
They allow us to understand our audience engagement thus allowing better optimisation of
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track
anonymous information to be later married up with f24_personid. If this is left anonymous it will be
deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to
track behaviour and form submissions into the Force24 system from outside sources per user. This is
used for personalisation and ability to segment decisions for further communications. Non-essential,
first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
Our website is visited via clicking from an email or SMS message, sent via the
Force24 platform and cookies are accepted on the website.
A user of the website completes a form containing email address from either our
website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
We also use similar technologies including tracking pixels and link tracking to monitor your viewing
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the
URL we have user details to identify who opened an email for statistical purposes.
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking
reference, this reference help us identify who clicked an email for statistical purposes.