Video content rules.
We’ve talked about this before. Unless you’ve been walking around with your eyes shut, you’ll have seen that businesses have embraced video content as a way of connecting with their audiences. This is showing no sign of stopping in 2021.
The thing is, video content is so multi-purpose. Any businesses that rest on their laurels and don’t get involved will struggle to keep up with the competition. Whether you want to educate, promote or just show the human element of your business, video is an easily-consumable way of engaging with the people you want to work with.
In the past couple of years, we’ve already started to see the integration of video and other mediums – take interactive ads or virtual reality as examples. We expect that it will only become more mainstream and accessible in the new year.
An increase in social media budgets (finally!)
After the year we’ve had, we won’t be surprised if we see businesses making their social media presence a bigger priority (much to the cheers of digital marketers the world over). According to Ofcom, the time spent online by British adults is averaging out at around four hours a day. That means we’re consuming A LOT of content. In a recent poll we conducted on LinkedIn, social media came out on top when we asked where business owners would be concentrating their budgets come 2021.
It makes sense to put your business where your customers are. And where they are is online. There’s a huge opportunity to create and promote content that your target audience will see and enjoy.
On the flip side, it’s also going to be critical for businesses to retain what customers they’ve already got. Whether this is through exclusive content from a mailing list, or simply investing in great social media customer services, there’s a myriad of ways you could spend that budget to improve your online presence.
Competition for search engine rankings.
We don’t know what the level of restrictions will be regarding COVID by the time 2021 arrives. But what we do know is that people are searching for products and services online more than ever before. As a result, competition to be at the top of the search engine rankings is at its peak.
SEO and PPC specialists have got their fingers on the pulse, and keyword bidding will certainly be an exciting arena to be in. For those who can’t commit to an SEO budget, there are a number of low-cost or free ways you can improve your relationship with the search engines. For instance, you could complete a ‘Google My Business’ page and get yourself prioritised in your local area. What are you waiting for?
Following the weirdness of 2020, we’re keeping our chins firmly up for 2021. If this year has done anything, it’s forced digital marketers and content creators to think inside, outside and all over the box like never before. Some of the creativity and innovation has been incredibly inspiring and we can’t wait to see this continue.
If you’d like to talk to us about putting yourself in the best possible position for the new year, contact Bobble Digital now.