TikTok Publishes New Trend Report: Tips and Tricks for Marketers

An average of 4.62 billion global users, 424 million new users in the past year, and around two and a half hours every day as the average usage time. The most recent social media statistics speak for themselves, but how can businesses ensure they are making the most of their online platforms?

tik tok new trend report

New Trend Report

The new TikTok trend report is an overview of rising user interests, brand trends, tips to boost your on-platform marketing strategy and best practise case studies – providing marketers with a free TikTok masterclass! Sofia Hernandez, Global Head of Business Marketing states that “TikTok has solidified its spot as the go-to place for culture, education, entertainment and creativity.” The report provides a particular insight into culture drivers on TikTok and the variety of ways the platform can be optimised around the world.

Trending Topics: The UK

In the UK, proud local creators “discovered hidden hometown gems” and formed “the internet’s runway” in 2021. Here’s the UK’s most popular categories on TikTok and the trends that marketers should be paying attention to in 2022:
  • Apparel & Accessories: The New Runway
  • Beauty & Personal Care: The Product Becomes the Star
  • News & Entertainment: From behind the scenes sneak peaks, to TikTok first musicals, everlasting entertainment
  • Travel: Discovering hidden beauty within your own country to inspire next adventures
  • Auto & Transportation: Auto Enthusiasts Within the TikTok Community
If you’re working in any sector related to these topics in the UK, it’s time to download the guide and get more insight into key TikTok trends! As a Leeds-based marketing agency, Bobble can help you to create and run engaging video campaigns that target consumers on TikTok – contact us to discover the benefits of video advertising.

Tips & Themes for 2022

The “What’s Next” guide includes valuable notes on working with creators, additional insights into the #TikTokMadeMeBuyIt trend and audience insights for 2022. Marketers and social media channels are learning more everyday about what users want from brands; the report finds that “78% of users agree that the best brands on TikTok are the ones that work together with users.” Each insight gives marketers something to consider when planning a video content strategy – so get creative!

5 Tips for Getting Started

Looking ahead to the rest of the year, the new report details “5 tips for getting started” in the TikTok creator community:
  1. Conduct thorough research to find your ideal creators
  2. Experiment with different types of creators
  3. Use the powerful suite of TikTok tools available to you
  4. Build a holistic creator strategy that’s “always on”
  5. Work with creators beyond the original brief
For more detail regarding “What’s Next”, you can download the guide for 2022 here.

Your Video Strategy

If it isn’t already, video needs to be an integral part of your digital marketing strategy going forward. For more information on how Bobble video specialists can help your business, contact us today.