Video content – what’s the big deal?

An average of 4.62 billion global users, 424 million new users in the past year, and around two and a half hours every day as the average usage time. The most recent social media statistics speak for themselves, but how can businesses ensure they are making the most of their online platforms?

It’s educational.

Brands have a real opportunity to give their customers something extra with video content. Using video to offer additional content such as tutorials, behind the scenes footage, reviews and testimonials is a sure fire way to expose your brand to a wider audience.

Take a brand like Nike for example. Known globally for their sports and activewear, you wouldn’t necessarily associate them with educational videos. Yet throughout the lockdown, they’ve been providing video home workouts for their 1.49 million YouTube subscribers (it wasn’t all about Joe Wicks…).

It all boils down to being able to add additional value for your customers. Video content is an excellent way to position yourself as the industry expert, with a human connection.

It’s easy to consume.

Let’s face it, if we can watch someone show us how to fix the thing or get better at the other thing instead of reading an extensive manual or textbook about the thing, we’re probably going to choose the former. We want the end result as fast as possible.

Research indicates that our attention span as a species has dramatically decreased in the last 15 years. We can’t help but think that our love affair with the World Wide Web and social media has a lot to do with that. Most people say they would prefer to watch a video over reading text if both options are available. This is where short form video in particular comes into its own. Watching is a pretty passive activity; it requires almost no effort on behalf of the consumer and that makes it popular.

You need it to stay competitive.

If you haven’t spent lockdown perfecting the latest TikTok craze, where have you been? The astronomical success of the app just goes to show that short form video is the thing you need right now.

No matter your industry, there’s always room for this type of content. Your competitors may already be doing it. Let us rephrase that; they ARE doing it. You need to step up to the plate and offer your customers a choice about how they consume the content you put out.

A word of warning though; just as you would with any other form of content, there needs to be meaning and purpose behind what you’re doing. Particularly with video. People can see straight through someone who doesn’t fully believe or understand why they’re doing what they’re doing. It’s therefore wise to work video content into your overarching strategy to make sure your message and objectives are crystal clear.

Sometimes digital can feel impersonal. It’s only natural that we’re craving some human connection and personality right now. Brands and businesses; you have a real opportunity to connect with your audience through video content. With many skilled filmmakers, animators, designers, writers and actors etc, the sky really is the limit when it comes to your video presence online.

At Bobble Digital, we can help you put together a comprehensive, thought-out video strategy. Get in touch now to see how we can help.